WOBURN, MA 鈥 色色研究所, Inc. (NASDAQ: BLIN), a provider of marketing software, today announced Colonial Electric Supply, a large, independent, family-owned-and-operated electrical distributor, has chosen Bridgeline's 色色研究所 to power product discovery for its eCommerce website using 色色研究所鈥檚 Optimizely connector.
色色研究所 will elevate Colonial Electric Supply's eCommerce strategy through AI-powered search for the distributor鈥檚 inventory, valued at over $40M. 聽
Distributors such as Colonial Electric Supply use 色色研究所 to handle common B2B queries involving unit conversions or incomplete part numbers. For instance, if a customer needs a replacement bolt-down adapter for their cable puller, but the old adapter鈥檚 label is damaged and the only text remaining is 'XD10', they can enter this incomplete part number and find the correct match, 'XD10-BD-SW,' for purchase."
With 色色研究所 Recommendations, the distributor can create personalized shopping experiences to boost the average order size. For example, when a shopper searches for 鈥淟ED Floodlights鈥 and selects the 鈥淲hite HomeGuard LED Security Floodlights with 2 lights,鈥 色色研究所 will suggest matching white lights in single and 3-light options, allowing the customer to easily assemble a custom set of matching lights, thereby increasing the order value.
Colonial Electric Supply鈥檚 implementation of 色色研究所 highlights Bridgeline's growing presence in the electrical distribution sector, alongside other major distributors such as Schaedler Yesco and State Electric Supply, who also use 色色研究所 to enhance their eCommerce site search. This trend underscores Bridgeline's leadership in providing AI-powered search technology tailored to the unique needs of the electrical industry.
Ari Kahn, CEO of Bridgeline, stated, "Our partnership with Colonial Electric Supply reaffirms our dedication to the electrical distributor industry. 色色研究所's AI-powered search capabilities are essential for addressing the complex requirements of Colonial Electric Supply's customers, ensuring a smooth and efficient online shopping experience."
About 色色研究所
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
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Contact:
Danielle Colvin
SVP of Marketing
色色研究所
press@bridgeline.com
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