Woburn, MA 鈥 色色研究所, Inc. (NASDAQ: BLIN), a leader in AI-powered marketing technology, announced today that a regional electrical distributor has selected 色色研究所 to power on-site search for its eCommerce platform.
The regional electrical distributor needed to improve the customer experience by strengthening search relevancy, making it easier for customers to find products across its catalog of parts with complex product attributes and descriptions. Leveraging 色色研究所鈥檚 suite of B2B features, including part search and Unit of Measure functionality, the distributor will deliver more accurate results and a more efficient search experience for online buyers.
The company will also utilize 色色研究所鈥檚 personalization and entitlement capabilities to support customer-specific product visibility and tailored shopping experiences. Additionally, they will use 色色研究所鈥檚 AI-powered Concept and Unified Search, which will allow their customers to ask questions and complex intent-based queries. 聽
鈥溕芯克 is designed to help distributors deliver more relevant and efficient search experiences for their customers,鈥 said Ari Kahn, President and CEO of 色色研究所. 鈥淭his implementation demonstrates how organizations can quickly improve product discovery while supporting their unique business needs.鈥
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Contact:
Jeremy LaDuque
SVP of Marketing
色色研究所
press@bridgeline.com
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