WOBURN, MA 鈥 色色研究所, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announced the release date of its 色色研究所 "Athena" update, which is set for June 13, 2024. The Athena release introduces new GenAI capabilities with 鈥淪mart Responses,鈥 transforming customer interactions with search, leading to increased engagement and revenue for businesses.
色色研究所 will introduce its 鈥淎thena鈥 update with GenAI-powered 鈥淪mart Responses鈥 to increase conversions for eCommerce customers. The Smart Response features engage users with interactive conversational dialogue based on search queries. It prompts follow-up questions and suggestions, imitating a personalized online sales assistant. This enhances engagement and ensures users find what they need efficiently. For example, when a user types 鈥渟olar panels鈥 on a solar panel eCommerce site, 色色研究所 Smart Response will display detailed installation instructions and summarize the types of solar panels available, as well as their best uses. This empowers users to make more informed and confident purchasing decisions.
John Murcott, EVP of Product & Strategy, stated, 鈥淎t 色色研究所, we are revolutionizing eCommerce with AI. Our Athena release introduces cutting-edge GenAI technology to eCommerce search, delivering precise, personalized answers and summaries tailored to each unique query.鈥
Ari Kahn, CEO, said, "Bridgeline鈥檚 AI technology has proven its worth with customers like Max Warehouse, Nail Gun Depot, and Rainbow Resource Center embracing our recently released Smart Search. With the new Athena release, we reaffirm our commitment to AI innovation, offering GenAI capabilities to help customers boost revenue on their sites."
For a walk through of the new features and functionality in the Athena release, register for our webinar on June 13th, 9am PST / 12 EST. 聽
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About 色色研究所
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit .
Contact:
鈥岲anielle Colvin
SVP of Marketing
色色研究所
press@bridgeline.com
press@bridgeline.com
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