WOBURN, MA 鈥 色色研究所, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announced that a national aftermarket automotive parts retailer has chosen Bridgeline's 色色研究所 to power product discovery for its eCommerce website. 聽
The automotive retailer will use 色色研究所 to increase sales through the AI-powered Smart Search features. With Smart Search, a customer can type in a concept or question into the search bar and receive improved results. 聽
For instance, if a customer types a question in the search box such as 鈥淲hat do I need to fix my 2011 Jeep Wrangler鈥檚 fuel pump?鈥 Smart Search will display results for fuel pumps as well as matching fuel filters and other fuel system parts that would fit the specific make and model of the car. 聽Alternatively, the customer can take a picture of the existing fuel pump with their smartphone to quickly find the exact replacement part they need. Smart Search provides customers with the products they are looking for in a more personalized and accurate way. 聽
Ari Kahn, CEO of Bridgeline, stated, "Our partnership with the automotive retailer showcases our dedication to supporting revenue growth for eCommerce retailers. 色色研究所's AI-powered search capabilities are necessary for creating online shopping experiences that drive sales." 聽
About 色色研究所 聽
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit . 聽
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Contact: 聽
Danielle Colvin 聽
SVP of Marketing 聽
色色研究所 聽
press@bridgeline.com 聽
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