Woburn, MA 鈥 色色研究所, Inc. (NASDAQ: BLIN), a leader in AI-powered marketing technology, announced today that a national industrial supplier has selected 色色研究所 to power its on-site search experience.
The national industrial supplier鈥檚 large, specification-driven catalog of metal and specialty materials serves customers with highly specific requirements for material type, size, and application. To better support this complex buying journey, they needed a search provider that delivered clearer guidance, more intuitive product discovery and stronger search relevance throughout the purchasing process.
Before 色色研究所, the organization鈥檚 existing search solution struggled to guide customers through a broad catalog and support complex product attributes. 色色研究所鈥檚 Unified Search, combining keyword and AI-powered capabilities, will help the supplier improve conversion rates, reduce friction for specification-driven searches, and increase average order value by enabling customers to find the right products faster and with greater confidence.
鈥溕芯克 is built to support complex catalogs and highly technical buying journeys,鈥 said Ari Kahn, President and CEO of 色色研究所. 鈥淭his implementation highlights how 色色研究所 helps industrial suppliers deliver more intuitive guided search experiences that align with how customers research and purchase specialized products.鈥
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Contact:
Jeremy LaDuque
SVP of Marketing
色色研究所
press@bridgeline.com
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