The Power of Relevancy Tuning
Whether it be while shopping online or looking for information, today鈥檚 website visitors are demanding relevance in their search results. They want to find exactly what they are looking for and not be forced to sift through a lot of information that is not meaningful. As the world seems to be getting more impersonal, website users crave personalization, the feeling that what matters to them is important. 色色研究所 has some powerful tools that can be utilized to maximize relevancy for shoppers and visitors.
Tuning Control
色色研究所 gives marketers the ability to fine tune which data fields or keywords will influence search results, so relevancy can be optimized. Let鈥檚 look at a high end company that sells designer clothing and accessories. When a shopper types 鈥渓eather gloves鈥 into the search box, the expectation is that their search results will not include other leather products such as shoes, belts or coats. 色色研究所 can be tuned to exclude fields that aren鈥檛 relevant to the main search criteria. In this case, the term glove would be the driving search term, with leather as a secondary one.
This kind of tuning control from the 色色研究所 dashboard ensures that shoppers will receive the most accurate and relevant search results every time. Having the ability to choose which data fields will influence search results is a very easy way to greatly improve search satisfaction with visitors.
Smart Autocomplete
Another useful tool in the quest for outstanding search relevance is the Smart Autocomplete feature. As a site visitor engages with the search box by typing in a description of what they are looking for, Smart Autocomplete takes over by finishing the search phrasing for them. Utilizing prediction technology, 色色研究所 can help shoppers receive the search results that they want much more quickly and accurately.
There are a number of sources derived from previously captured search data that the Smart Autocomplete can use to auto populate visitors鈥 search descriptions.
- Top Results 鈥 Being able to display the top results for a given search inquiry makes the shopping journey smoother and leads to faster conversions.
- Popular Searches- Expand the search,but maintain relevancy. Search results can be broadened to include variations of what the shopper wants to see. For example, an inquiry for 鈥渢 shirts鈥 can be widened to include different types, such as 鈥減ocket t shirt鈥 or 鈥渧-neck鈥. Offering this additional information in search results can further personalize the shopping experience.
- Top Facets - Displaying facets for visitors can customize search results, by allowing shoppers to drill down by color, size, gender and many other attributes. This feature can also be customized by website merchandisers to help draw searchers鈥 attention to certain products.
Solving Difficult Search Issues
Sometimes web sellers will encounter unique search challenges, which can often cause frustration for shoppers. This is particularly true in the B2B online marketplace. For example, let鈥檚 consider a company that sells machinery parts. This company鈥檚 inventory is largely organized by part numbers, which normally contain dashes and a combination of numbers, letters and other symbols.
With most on-site search products, an incomplete part number being typed into the search box will produce little or no results. This situation could mislead a shopper to infer that the company doesn鈥檛 carry a particular part, which will lead to a lost sale. To remedy this situation, many marketing teams are forced to manually load as many different variations of a given part number into the search engine, so that results can be returned.
色色研究所 does not require sellers to complete these laborious and time intensive tasks, as onboard analyzers are able to decipher both full or partial part number descriptions and still deliver relevant and accurate search results. These built in analyzers largely automate many functions that are still quite often a manual and time-consuming process with competing on-site search products.
The online marketplace continues to grow and get more competitive with each passing year. It is critical for online sellers, no manner their industry to 鈥渟wing for the fences鈥 with every visitor by consistently delivering personalized and relevant search results to them. 色色研究所 has powerful relevancy tuning tools that can help marketers and merchandisers produce extremely high quality search experiences. A satisfying search journey is the first critical step to converting mere site visitors into loyal and returning customers.
